For graphic designers, web designers, UI designers, project managers, and smm specialists. But there were illustrators, design teachers, and students on the course. The design system is common to all, different tools for implementation.
Program
Module 1
Building a compositional framework
- Ways to create compositional centers.
- Rest points, superposition and format baselines – how to define them, where to use them, and where they are dangerous.
- Viewer’s trajectory: managing the user’s attention with the help of composition.
- Managing balance and tension in designs.
- The main mistakes of composition, which we meet every day around us.
Module 2
Pairing Fonts
- The difference between quality typeface and “defective” typeface.
- Optical compensations. Tracking and kerning.
- Selecting font pairs: from simple tricks to manual selection.
- Font classification. How font type helps in your work.
- Analysis of the most widespread mistakes of discrepancies between fonts and design tasks.
Module 3.
Putting together a color palette.
- How to make the psychology of color work in a layout.
- Construction of the color palette and color composition in a layout.
- How to use the color wheel in practice, and when it doesn’t work 🙂
- Analysis of mistakes in making a color palette.
Module 4.
Paradigms and styles in design
- Three paradigms in design: classical, modernist and postmodernist.
- A general map of styles. Learning to recognize the styles within each of the paradigms.
- Victorian style, Art Nouveau, Futurism, Art Deco, Swiss International style, Postmodern and Metamodern styles, etc.
- Practice seeing mistakes and cool finds in working with styles and taking them to work for you.